A University based social media
Orbit is a social media platform designed exclusively for university students. By providing a campus-specific network, it simplifies the process of finding friends, discovering events, and joining communities. Orbit's mission is to enhance student engagement and foster meaningful connections, creating a vibrant and inclusive campus experience.
The Problem
Navigating the social landscape of a university can be challenging. Many students struggle to find peers with similar interests, discover on-campus events, and connect with the right communities. Existing social media platforms often fail to cater to the unique needs of college students, as they lack localized, campus-specific features and a user-friendly interface tailored to academic life. As a result, students can feel isolated, overwhelmed, and disconnected from their campus experience.
The Solution
Orbit connects students to their campus by offering a media platform that makes engagement effortless. By logging in with their student email, users gain access to a curated experience exclusive to their university. Orbit allows students to find peers with shared interests, explore events, and join communities that align with their academic and extracurricular passions. Through its intuitive design and vibrant branding, Orbit fosters meaningful connections and enriches the student experience. Its playful ad campaign and accessible interface ensure that making friends and engaging on campus is as easy as launching into orbit.
Design Process
The logo design for Orbit was heavily inspired by the themes of space exploration and campus life, creating a visual identity that resonates with students. Just as astronauts embark on missions to discover new worlds, students venture into their campus environments to explore opportunities, forge relationships, and uncover new passions. Orbit’s branding captures this spirit of discovery, positioning the app as a tool to navigate the uncharted territory of university life.
The logo design for Orbit was heavily inspired by the themes of space exploration and campus life, creating a visual identity that resonates with students. Just as astronauts embark on missions to discover new worlds, students venture into their campus environments to explore opportunities, forge relationships, and uncover new passions. Orbit’s branding captures this spirit of discovery, positioning the app as a tool to navigate the uncharted territory of university life.
Logo Study
Development of the Orbit logo involved extensive exploration of concepts and styles to align with the app's space-themed branding. The process began with experimenting with various forms, including abstract representations of orbit paths, molecular structures to signify connection, and minimalist adaptations of celestial elements like planets and rings. Each iteration was evaluated for its ability to balance futuristic aesthetics with the approachable and inclusive nature of the app. This comprehensive study ensured the logo not only reflected the space theme but also resonated with the target audience of university students.
Final Logo Design
The final design effectively bridges the gap between the cosmic theme and the environment of campus life, making it both memorable and meaningful. The space theme is emphasized through the use of a swoosh encircling the letters, symbolizing Saturn’s rings and representing the idea of connection and orbiting within a campus community. The rounded, bold typography conveys approachability and inclusivity, aligning with Orbit’s mission to create a welcoming space for all students.
Branding
The branding of Orbit extends the space theme into every visual aspect, creating a cohesive and immersive identity. Together, the typography and color choices create
a vibrant and dynamic aesthetic that captures the excitement of launching into new social horizons.
The branding of Orbit extends the space theme into every visual aspect, creating a cohesive and immersive identity. Together, the typography and color choices create
a vibrant and dynamic aesthetic that captures the excitement of launching into new social horizons.
Colors
The color palette is carefully curated to reflect the transition from day to night, featuring gradients that blend from sky blue to midnight space blue. This gradient not only ties into the theme of outer space but also symbolizes the journey of discovery and connection that students experience on the app.
The color palette is carefully curated to reflect the transition from day to night, featuring gradients that blend from sky blue to midnight space blue. This gradient not only ties into the theme of outer space but also symbolizes the journey of discovery and connection that students experience on the app.
Typography
The choice of futuristic typefaces, such as Good Times and Futura, reinforces the cosmic and forward-thinking tone of the platform. These typefaces combine clean lines and geometric shapes, evoking a sense of innovation and exploration.
The choice of futuristic typefaces, such as Good Times and Futura, reinforces the cosmic and forward-thinking tone of the platform. These typefaces combine clean lines and geometric shapes, evoking a sense of innovation and exploration.
Core Features
Orbit offers a range of features designed to enhance the student experience and foster community engagement. Together, these features create a comprehensive and intuitive social experience tailored to university life.
Orbit offers a range of features designed to enhance the student experience and foster community engagement. Together, these features create a comprehensive and intuitive social experience tailored to university life.
Ad campaign
The ad campaign for Orbit uses playful, study-related puns and space-themed messaging to capture the attention of university students and align with the app’s branding. The taglines cleverly highlight the app’s purpose while maintaining a fun and approachable tone. The campaign focuses on emphasizing how Orbit makes socializing effortless and engaging. This blend of academic and space themes positions Orbit as the go-to platform for students looking to connect and thrive in their campus community.
The ad campaign for Orbit uses playful, study-related puns and space-themed messaging to capture the attention of university students and align with the app’s branding. The taglines cleverly highlight the app’s purpose while maintaining a fun and approachable tone. The campaign focuses on emphasizing how Orbit makes socializing effortless and engaging. This blend of academic and space themes positions Orbit as the go-to platform for students looking to connect and thrive in their campus community.